Busara is a research and advisory firm dedicated to advancing and applying behavioral and data science in the Global South in pursuit of poverty alleviation. Busara has worked with private and public sector organizations in the financial inclusion space since 2014, leveraging on its expertise in delivering high quality research and design to provide tested context-applicable solutions to clients. Busara is an industry leader in behavioral science (the understanding of human decision making processes) and uses this knowledge to help develop solutions which are effective at driving behavioral change.