Working with financial service providers to develop innovative and successful financial products that are informed by data- driven evidence-based decision making.
Despite improvements in the provision of, and access to, formal financial services across sub Saharan Africa (SSA), financial exclusion still persists. The needs of low- income individuals, especially women and young people continue to be overlooked while for many customers living in peri-urban and rural areas, accessing financial services remains a challenge.
It is widely known that by using business data and customer insights, financial service providers (FSPs) can make better, evidence-informed decisions on the design of financial products and services that better address their customer’s needs.
So how and where should they start?