Scaling up proven solutions to the market in order to realize the benefits of research driven, tested solutions.
What will FinSights Lab do?
How can FinSights Lab support you?
- Do you want to understand more about how your customers will react to a new product? We can carry out predictive analytics on your existing data to understand who the early adopters will be, and which customer demographics to target.
- Would you benefit from more information as to how to position your solution in the market? We can use the nationally representative pool of FinSights Lab respondents, and market domain knowledge, to understand how your solutions will fit into the financial lives of your end-users.
- Do you have a solution which is experiencing slower-than-expected uptake? We can support you to design marketing campaigns to accelerate end-user engagement with the solution.
- Do you want to partner with funders or implementing partners to scale up? We can connect you to actors in the larger financial inclusion field.
- Do you want to collect rapid and effective feedback as you bring a new solution to market? We can collect data from your end-users to support immediate adaptation in the face of real-world responses.
Disclaimer: Due to the dynamic nature of problems that the platform is likely to attract, FinSights Lab will remain flexible and nimble in driving solutions to the market. At times, FinSights Lab in liaison with the client/problem-owner might tweak the approach in order to achieve better results.